Sven Voth brings a fresh air to Vienna with high -high winds!

Sven Voth brings a fresh air to Vienna with high -high winds!

In the world of the sneakers, something exciting is happening: Sven Voth, the founder of snipes, has decided to start with a new brand called "Higgins". As Today.at , the brand is founded especially in Vienna. Voth, who resigned from Snipes last year and moved his center of life to Austria, sees the Austrian capital as the ideal location for its expansion.

What does highgins make special? Voth plans the opening of ten highgins stores on one day in late summer 2025. The entrepreneur relies on a concept that offers stylish fashion at extremely affordable prices. These stores will primarily be in shopping centers and should enrich the shopping experience for families through free parking as well as regular offers such as free vouchers and tickets for events.

a step back and a big step forward

With the launch of Higgins, Voth takes up a key role in the streetwear scene. Before he returns to self -employment, he will take on an advisory function for snipes by January 1, 2026. Like Thefamemag.com , Voth remains active until the handover and focuses on expansion and product trends in Europe and the USA. Dennis Schröder, who has been General Manager of Snipes Europe since April 2023, will take responsibility for European operations.

Voth's return to the fashion industry comes at a dynamic time, because the sneakers market will probably grow constant until 2035. According to Futuremarktinsigthts.com , the market value is to increase to over $ 163 billion by 2035. Sneakers are no longer just sports equipment - they are also stylish statements. Voth's new undertaking hits the nerve of the time when the demand for sustainable and fashionable sneakers increases.

a clever marketing approach

highgins relies on unconventional marketing strategies. Instead of relying on expensive advertising, the focus is on social media and sponsorship in niche segments. This is intended to address a young, trend -conscious target group while the wallet is spared at the same time. This strategy could prove to be spot on, because the industry is changing strongly, and the need for fresh, creative approaches is growing.