Wool & Faden: Tradition meets trend in Währing!

Wool & Faden: Tradition meets trend in Währing!

Währinger Straße 132, 1180 Wien, Österreich - at Währinger Straße 132 in Vienna has established a new piece of jewelry for sewing and creative minds. The “Woll & Faden” business under the direction of Jacqueline Gugerel, who already runs the family company in the fourth generation, combines tradition with modern trends and fulfills the wishes of a colorful target group. The shop owner has decided to choose a location that was already known to the Wiener: inside. Previously, there was a tenant with the Komolka business for over 40 years, while the company was previously found on Mariahilfer Straße. Today the range is diverse and, in addition to sewing accessories, also includes a large selection of wool and school materials.

The original offer focused primarily on sewing accessories, but Jacqueline Gugerel has reacted to a trend: now they are relying on wool as on sewing. This change appeals to young adults between the ages of 20 and 30, but also grandmothers who love creative repairs of clothing. Jacqueline carefully follows the latest trends on social media such as Instagram and Tiktok to always provide their customers with current designs and ideas.

creativity and community

The atmosphere in the business is family and inviting. Customers not only meet here to acquire material, but also to exchange ideas and chat. The back kitchen of the shop also serves as a place for creative courses, such as knitting socks, which further strengthens the community.

Despite the positive developments, the company is also faced with economic pressure. Increasing fixed costs and stagnating sales bring additional challenges that primarily burden stationary retail. The gap between traditional and digital trade landscape is greater, as can be observed in the German market, which is characterized by classic specialist dealers and e-commerce. Specialist trade has to ask itself increasingly, since the lust of buying the consumer: online and at the same time the online trade is flourishing.

a strong team

Jacqueline is supported by a small but dynamic team; Two part -time employees, one of them their daughter, who is already the fifth generation in the family. This close bond with the neighborhood and personal advice make business a success factor in the district. Special orders are also possible and show how flexible and customer -oriented "Woll & Faden" responds to the needs of his clientele.

The opening times are clearly structured: Monday to Friday from 10 a.m. to 1 p.m. and from 2 p.m. to 6 p.m. and Saturday from 9 a.m. to 1 p.m. "Wool & Faden" has set itself the goal of not only being a business, but also a common room for creative minds in Währing, which combines tradition with progress. Despite the challenges in retail, the passion for the craft and satisfaction of customers remains the top.

Further information about the business can be found on the website of