Fighting a shortage of skilled workers: This is how your company wins the best talents!

Fighting a shortage of skilled workers: This is how your company wins the best talents!

Landstraße, Österreich - In Austria, craft businesses face a serious challenge: the shortage of skilled workers is becoming increasingly noticeable. Traditional recruitment methods, such as advertisements in print media or job exchanges, reach their limits. More and more companies realize that they have to adapt their strategies to the current market in order to remain competitive in the future. The managing director of Adventure Marketing GmbH, Johann Knoll, and his colleague Julian Loos, have taken new ways to win talented specialists. According to meinbezirks.at use social recruiting and employer branding to achieve the best talent.

With classic job advertisements, you often do not achieve the promised applicants. Passive candidates who are not actively looking for a job often remain undetected. With its innovative approach, Adventure Marketing GmbH has created the opportunity to achieve up to 95% of the relevant specialists who are not addressed via conventional job portals. The quick digital application process that enables applications without a curriculum vitae and cover letter is a crucial step into the future of recruiting. Interested parties can easily apply via smartphone with just a few clicks and thus handle the often annoying paperwork.

recruiting of the future

The trend towards digitization has also achieved personnel acquisition. Companies have to rely more on digital processes, such as Humanus.de . Automation, artificial intelligence and recruiting automation are essential components of modern personnel strategies. These technologies enable automated applicant management that not only saves time, but also leads to better results.

"Fast feedback and simple application options are no longer just wishes of the applicants, but expectations," the blog says. Companies should also not neglect transparency in communication about salary, working models and development opportunities. Diversity and inclusion also play an increasingly important role because they can promote the innovative strength of a company. The aspect of the work-life balance, with flexible working hours or the possibility of home office, is now heavily weighted by many applicants.

employer branding as a key factor

How important employer branding is for employee acquisition is evident in the current discussion about the shortage of skilled workers. According to Niemeyer Digital , companies have to stand out more and more from other employers. Authentic insights into everyday work and a clear communication of the corporate values ​​are crucial.

The integration of new employees can be supported by mentoring programs to facilitate the familiarization and strengthen the binding to the company. Employee satisfaction is of great importance, especially in challenging industries such as the craft or care. Good working conditions, regular employee surveys and attractive further training opportunities contribute crucially to bind specialists.

summarized, companies are faced with the task of adapting their recruiting strategies to the current circumstances and actively addressing the shortage of skilled workers. Anyone who is willing to break new ground and go into the needs of today's employees can continue to rely on a strong team in the future.