Newsletter cancellation made easy: How to protect your data!
Newsletter cancellation made easy: How to protect your data!
In today's digital world, the newsletter is a popular tool to bring information to the subscribers. No matter whether discounts, new offers or important news - many users are happy to register, often spontaneously because they want to dust off a great voucher. But over time, countless newsletters accumulate in numerous mailboxes, which are often hardly read. This raises questions: How do you succeed in convincing with a newsletter and what are there to consider when I was canceling?
like krone.at reports, the legal situation around newsletter looks quite clearly: operators of websites and online shops have to adhere to strict rules. Newsletters must not be sent arbitrarily. To avoid spam, users have to actively register, for example using a double opt-in procedure. Here the subscriber receives a confirmation message with a link via which the registration must be finally confirmed.
deregistered easy
If you have entered a newsletter, sometimes want to get out again. However, this should be simple and directly possible. According to the requirements of § 7 UWG and Art. 7 Para. 3 GDPR, each newsletter must contain a deregistration link. The process is usually uncomplicated: the user opens the newsletter, searches for the cancellation instruction, click the link and confirm the cancellation.
Interestingly, there are numerous alternatives to deregistration. So you can simply look in your own customer account or send the provider an email with the suitable subject. However, the most important thing remains: providers are obliged to make it easier to unsubscribe and to grant each user a "right to be forgotten", such as rapidmaildata protection in focus
An important aspect that often falls under the table is data protection. The General Data Protection Regulation (GDPR) from 2018 places high demands on dealing with personal data, in particular email addresses. These requirements not only affect companies, but also associations and private individuals. The consent of the recipients must always be available, and the tracking from links also requires the consent of the users.
When choosing newsletter tools, it is advisable to choose providers whose server locations are in the EU. An example of legal problems is data transmission to US providers such as MailChimp, which was considered inadmissible. Compliance with these data protection guidelines not only increases the safety of the recipients, but also helps to reduce spam.
summarized it is shown that subscribing and signing newsletters can be relatively easy to assume as long as the providers adhere to the legal requirements. However, the advantages for users such as discounts or exclusive information are in a constant race with the need for data protection and avoiding spam. It looks like we still have a lot to learn when it comes to finding the right handling in this digital world. In this context, the responsible handling of data is a cornerstone of our digital communication, which also emphasizes EU datatbank.de .
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| Ort | Hietzing, Österreich |
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