Star night on Lake Wörthersee 2025: The top guests and real highlights!

Star night on Lake Wörthersee 2025: The top guests and real highlights!

Wörthersee, Österreich - What's new from beautiful Carinthia? On July 5, 2025, a bright summer day, the star night on Lake Wörthersee experienced a spectacular event. The show was an absolute highlight in the showcase of domestic television, which was first broadcast in ORF2 and then in the first. Every year the star night pulls numerous stars and fans to Lake Wörthersee and creates an exuberant atmosphere in idyllic Austria. Schlagerpul reported directly from the exciting event.

The show faces that came on stage were combative and full of energy. The program offered a prospective mix of the latest hits, nostalgic sounds and contagious joie de vivre. The visitors: Inside, the appearances of their favorite artists were able to experience their favorite artists up close and let themselves be carried away by the positive atmosphere. Great atmosphere and an almost endless commitment of the artists: inside made this event unforgettable.

personalized advertising on the advance

But not only the music had its place in this beautiful summer night. In parallel to Starnacht, the business with personalized advertising, which is now an integral part of digital marketing. The focus here is on user interests and preferences, such as the use of cookies for creating profiles for more relevant advertising. An example: A discount voucher catches your eye after you have put a product in the shopping cart. Has become advertising.

A current study by the Digitalverband Bitkom shows that 54% of Germans have already bought online based on personalized advertisements. This shows that personalized advertising is not just a nice theory, but also does really good business for many companies. Social media, online shops and search engines that hit the nerve of the time are particularly successful.

The future in digital marketing

Where does the trip go? In advertising, new channels, such as web push messages and influencer marketing, are experimented today. Interactive formats such as gamification and augmented reality are becoming more important and could soon replace the common advertising format. At the same time, data protection remains a central topic, the balance between personalization and the protection of privacy is therefore required.

The future in digital marketing is as dynamic and promising. Innovative technologies such as artificial intelligence and chatbots revolutionize the way companies interact with their customers. This also means that creative ideas and clever decisions are required to keep up with these trends.

In a world that is characterized by constantly changing trends, events such as the star night on Lake Wörthersee and the developments in digital marketing can stand as examples of liveliness and progress. Austria remains an important player on stage both musically and technologically.