Flower shop flower basket in Meidling: A festival for plant lovers!

Flower shop flower basket in Meidling: A festival for plant lovers!

in Meidling it blooms - and not only through the numerous flowers that are offered in the new “flower basket” shop. Hazal Köse and her mother Semra Dikme opened their floral paradise in Eichenstraße 48. With over 20 years of experience in the industry, Semra Dikme brings a valuable know-how, while Hazal Köse from childhood is a passion for flowers.

What does customers expect: inside in the flower basket? The offer ranges from beautiful roses to delicate violets to colorful tulips and popular houseplants such as orchids, anthuria and palm trees. In addition to the sale of cut flowers and bouquets, weddings are particularly popular. "We design the entire flower requirement for weddings according to the wishes of our clients," reveals Semra Dikme.

flowers in everyday life!

The flower market has developed steadily over the years. According to current statistics, around 8.8 billion euros were spent on flowers and plants in Germany in 2024 after the turnover rose to record heights during the Corona years. The rose is one of the most popular cut flowers, and in Austria people also show up flower -savvy. Current figures show that every second in Vienna regularly gives away flowers, especially on occasions such as Mother's Day, to which an average of 62 euros are issued.

Another sales driver are the special occasions - from funeral celebrations to Advent. In the flower basket, Hazal and Semra also deal with these seasonal needs and have the ideal products for the circumstances in the range.

The challenges of the industry

But flower trade is not only marked by weddings and public holidays. The industry is also faced with challenges. The number of trainees sinks to the florist, and many retail companies have to assert themselves against garden centers and discounters that make it clearer. According to the report by BGI Markt + Trend, the data of the past few years show that online trading experienced an enormous upswing, while the classic flower shop is becoming under increasing pressure.

Nevertheless, the flower basket remains optimistic. "We are convinced that our personal service and the individual design of flower arrangements make the difference," says Hazal Köse. Not only the products are important, but also the maintenance of customer loyalty. The opening times from Monday to Saturday, 7.30 a.m. to 7 p.m. and on Sundays from 9 a.m. to 5 p.m. enable the Wiener: Inside, at any time to get flowers for your occasions.

Hazal and Semra not only position themselves as a provider, but also as part of the community and rely on social media to address their customers. Your Instagram channel and the contact information provided lay the foundation for a flourishing business in Meidling, which will master some challenges in the industry with dedication and a good knack for flowers.

With flourishing times and numerous occasions that invite flowers to use, the flower basket will continue to ensure that Meidling remains colorful and alive.

Find out more about current trends in flower trade on Statista or look at the latest developments in the industry in the bgi market + trend an.