Closed in the trademark of the Instagram world: Café El & N in Vienna!

Closed in the trademark of the Instagram world: Café El & N in Vienna!

In a sad aftermath of the "Instagram suitability", the popular London café chain "El & N" has now closed its gates in Vienna. The Café, which was only opened at the end of October 2024 in the Westfield Donau Center, had to register bankruptcy due to financial difficulties and has already folded its doors after only eight months. When the world's most suitable "instant" café, the local link of this international chain quickly became a topic of conversation in the city, but the economic reality did not keep up with the hype. According to a report by meinzirk.at , the operator company "EK & N (AT) GmbH" submitted a self-application for the Commercial Court of Vienna.

"The expected sales were not achieved," says the analysis of creditreform, which ultimately resulted in closure. From June 1st, the company was actually discontinued, and the big dream where the founder Alexandra Miller began in 2017 in the Mayfair district of London could not be realized in Vienna. "El & n" operated over 35 locations in cities, such as Paris, Milan, Dubai and Kuala Lumpur.

Reason for closure

The closure not only affects the guests who liked to visit the café for its photogenic dishes and the stylish facility, but also on the 14 employees who were employed there. According to districtjournal.at , the bankruptcy also affects around 40 believers that claim claims of around 395,000 euros. A continuation or attempt to renovate the company is not intended for what makes the situation even more precarious for everyone affected.

While "El & N" celebrated success worldwide, the case in Vienna shows how challenging and risky gastronomy and franchising can be. For many small and medium -sized companies, there is hope that this sad story will not become a norm. The Vienna branch is now part of the history of a brand that has failed at a location despite its global success.