Desiree Kuhn leads McDonald’s Knittelfeld: A new chapter begins!

Desiree Kuhn leads McDonald’s Knittelfeld: A new chapter begins!

Knittelfeld, Österreich - The McDonald’s branch in Knittelfeld is experiencing a generation change. Desiree Kuhn, the new franchisee at the age of 29, took over the scepter from her father Dietmar Kuhn on July 1, 2025. He led the restaurant there for almost 15 years and had left a lasting impression with his work. Now it is time to bring fresh wind and new ideas into play while the family tradition is continued. "I would like to offer a modern restaurant experience that inspires customers," explains the new restaurant manager.

Desiree Kuhn, who previously worked as a training manager and business manager in Knittelfeld and Judenburg, knows the business very well. She has been busy with McDonald’s for 13 years and therefore has a lot of experience. Your team will include around 50 employees who will work together to optimize the customer offer. "We will make sure that our guests feel comfortable," says Kuhn confidently.

The transition to new hands

While Dietmar Kuhn focuses on other locations in Germany, Gralla, Judenburg and Rosental, the restaurant in Knittelfeld will remain family -owned. Frauenpower is very popular in many areas in Austria, and this also applies to gastronomy. Andreas Gamsjäger, who has over 30 years of experience as a franchisee at McDonald’s, handed over the two restaurants in Judenburg and Knittelfeld to Dietmar Kuhn. With the new developments, his family sharpens the profile in the Murtal.

As part of the restructuring, the McDonald’s branch in Judenburg is planning a move to the Arena Fohnsdorf. A modern, two -story restaurant building is being built there, the construction work of which is already well advanced. The opening is targeted for autumn 2025, while the existing branch in Judenburg will be closed. "We want to shine with fresh concepts and retail culture," says the new management.

franchise: a successful business model

The concept of McDonald’s as a franchise offers a stable basis for prospective entrepreneurs. Here you benefit from the worldwide awareness and the company's over 60 years of experience. In addition, the strong brand enables a high customer frequency. According to FranchiseBox, franchise-partners receive extensive support in the areas of marketing, operating advice and financial advice.

Desiree Kuhn would like to exploit these advantages to implement their vision from the restaurant of the future. With new ideas and a clear focus on the needs of customers, the young entrepreneur is ready to continue her father's success course and continue the tradition of McDonald’s in Knittelfeld. The generation change brings fresh vigor into the well-known fast food chain, and the coming months promise to become exciting.