Data protection scandal: Google Analytics in sight-what you need to know!

Data protection scandal: Google Analytics in sight-what you need to know!

Salzburg-Umgebung, Österreich - in Ried is a very special event today: the ceremonial opening of a new residential project for assisted living that offers older people a new home. According to rts salzburg this is another step to meet the growing demand for senior citizens.

The modern residential complexes are not only architecturally appealing, but also offer many amenities that are supposed to facilitate everyday life for the residents. Integration into the community, which is promoted by various activities and events, is particularly important. This helps the senior citizens to maintain social contacts and avoid isolation.

a big concern for the city

The city of Ried relies on a sustainable living concept. This is not only shown in architecture, but also in the choice of materials and energy supply, which mostly comes from renewable sources. "We have proven a good hand for a project here that is both ecologically and social," says a city representative during the opening ceremony.

In times when more and more people are dependent on digital services, data protection must not be neglected. Google Analytics plays a central role here, since many website operators use this tool to analyze their user behavior. According to dr-dsgvo.de , however, it is repeatedly criticized that the processing of data is carried out by Google Analytics in the USA, which is done against the General Data Protection Regulation (GDPR).

legal situation and data protection

Especially since the ECJ judgment of July 16, 2020, the legal situation has been unclear. The Privacy Shield, which previously regulated data exchange between Europe and the USA, was declared invalid. There are many voices that believe that Google Analytics is an anti-data protection tool, especially in view of data protection laws such as the Cloud Act, which enables US authorities to access European data. converlytics pointing out that this leads to a serious conflict between the data protection regulations of the EU and the legal framework in the USA.

The risks when using Google Analytics are assessed as a means to high, and it is clear that this situation has difficulties for both the operators of websites and users. Alternatives such as Matomo or Mapp Intelligence offer data protection -friendly solutions.

The opening ceremony of the supervised residential complex in Ried is not only a step in the right direction for the older fellow citizens, but also throws a light on the challenges associated with modern technologies and their data protection. The city is determined to continue to break new ground and at the same time to pay attention to the important topic of data protection.