Voestalpine delivers steel for BYD: Revolution in the European car market!

Voestalpine liefert Stahl für BYDs erstes europäisches Pkw-Werk in Ungarn, um die E-Mobilität in Europa zu unterstützen.
Voestalpine delivers steel for BYD's first European car plant in Hungary to support e-mobility in Europe. (Symbolbild/ANAGAT)

Voestalpine delivers steel for BYD: Revolution in the European car market!

Linz, Österreich - Who would have thought that Linz once laid the foundation for European electric automobile production? The Voestalpine has prevailed in a tough tender and pulled ashore a significant order from BYD, the first Chinese vehicle manufacturer to produce in Europe. In Szeged, Hungary, the first car plant is being built, for which the Linz will deliver high-quality steel sheets. The Voestalpine is taking another step towards market leadership in the electric automotive industry. According to information from MEINBEIST The production in szeged at the end of 2025 is recorded.

The deal with BYD is of the utmost importance. This not only includes the delivery of steel for body and outer skins, but also the long -term partnership that CEO Herbert Eibensteiner hopes. "We are optimistic that this cooperation will be fruitful for both sides," he said in Vienna, where the cooperation was officially announced. BYD Vice President Stella Li presented the ambitious vision of the company: Within five years, you want to establish yourself as an integral part of the European market. All information about this has the small newspaper compiled.

a foot in Europe

The decision of BYD to expand to Europe could have gymnastics-around potential. The company plans to expand its electric buses, which have been manufactured in Hungary since 2016, through the production of cars. This gives you an increasing market trend - according to current market analyzes, the change to electromobility is also carried out in a rapid pace in Europe. The sales of electric cars rose to around two million vehicles in 2023, with e-cars almost 19 percent of the total new car registrations in the EU, so reports Statista .

When choosing suppliers, BYD has not had to shy away from a risk. High-ranking delegations negotiated a year ago with 30 Austrian automotive suppliers, under which the Voestalpine was ultimately awarded the contract. Companies such as AVL and Magna, which are normally active in the assembly line of the conventional auto industry, have to adapt, while the competition from Asia, especially BYD, is increasingly pressing into the foreground.

A look into the future

For the Voestalpine, this contract is not only an order acquisition, but also a strategic course. With the departure of conventional drives and the creeping conversion to e-mobility, many European manufacturers, including large names, predict a rapid change. More and more companies have to rethink their production and personnel planning. The Voestalpine, on the other hand, is ready to get involved in the new business area of ​​the electric cars and thus create the prerequisites for a successful future.

It remains to be seen how the development around the producers and suppliers will be will be designed in the coming years. The competition is great and market conditions in Europe remain exciting. One thing is clear: here is fighting for market shares here, and the success depends largely on innovative partnerships such as between BYD and Voestalpine.

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OrtLinz, Österreich
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