Green Marketing Award: Vienna honors the best ideas for sustainability!

Green Marketing Award: Vienna honors the best ideas for sustainability!

Wien, Österreich - In the glamorous backdrop of the Ballonhalle in Vienna recently the greeting of the Green Marketing Awards. Sustainability is not a buzzword, but an essential component of modern business, as was impressive at this gala. The price, which was awarded for the fourth time this year, has set itself the goal of appreciating innovative marketing activities that have a positive impact on the environment and society.

over 70 nominated competed for the award, which was evaluated by a jury under the chair of the WU professor Dieter Scharitzer. In addition to innovative strength and credibility, the focus was also on social impact as well as the relevance for a sustainable transformation, such as the Initiators

The winners in detail

The different categories of the awards offered space for a variety of creative approaches:

• category "be different":
  • 1. MA 48 City of Vienna - Orange Week 2024
  • 2. Haykid - Waldkids in Vienna
  • 3. Global 2000 - garden -based tracking for biodiversity
• category "Be social!":
  • 1. Caritas - Fürand ’
  • 2. Unpaid Care Work - make unpaid care work visible
  • 3. Adeg - violence against women is intolerable
• category "Be aware!":
  • 1. Technical Museum Vienna - Future Simulator
  • 2. BMIMI - Austria on foot
  • 3. Lidl Austria - Price parity for herbal alternatives
• category "B2BE!":
  • 1. Druckerei Janetschek / Humus structure project Erdedankfest
  • 2. MAS-AUSTRIA-plastic upcycling
  • 3. DM (Wavemaker) - Environmental protection in advertising

The special prices "New Momentum" , which have been awarded to outstanding scientific work, are particularly noteworthy. The winners, Helen Natalie Langwieder-Görner and Alena Herzog, received 1,000 euros for their master's theses.

The importance of sustainability marketing

The trend towards sustainable business gains on driving. More and more companies realize that sustainable solutions are no longer an option, but a necessity. According to the sustainability marketing , the industry aims to reconcile ecology, economy and social affairs - an approach that is increasingly in demand by consumers. Surprisingly, over 70 % of the buyers value environmentally responsibility for companies, especially among the younger generations that are known for their high sustainability awareness.

The challenges are clear: innovative approaches must be developed in order to meet ecological and social needs alike. Technical language and strict jargon often prevent the acceptance of sustainable concepts. It is therefore crucial that companies communicate credibly and develop long -term strategies to improve sustainability.

at a time when entrepreneurial and social responsibility go hand in hand, events such as those of the Green Marketing Awards set an important impulse. They show that it is also possible in the context of existing business models to work for a better world, especially in view of the global challenges and uncertainties. The gala not only honored the best, but also strengthened awareness of sustainability and its creative implementation.

The event also offered a platform to discuss the success and challenges in the world of sustainability marketing. Further impressions from the award ceremony are available in a gallery on the organizers' websites, where video interviews with the personalities of the event were also announced. It remains exciting to see how these initiatives of the upcoming generation will serve by entrepreneurs and innovators!