Double success for Alpbachtal: Awards at T.A.I. Advertise Grand Prix!

Double success for Alpbachtal: Awards at T.A.I. Advertise Grand Prix!

Alpbachtal, Österreich - The Ski Juwel Alpbachtal Wildschönau has at T.A.I. Advertising Grand Prix 2025 achieved significant success. At the prestigious event, which took place in the House of the Sea in Vienna, the “Tyrol very close” campaign was awarded silver for the TV spot and bronze for the radio spot. A total of around 200 contributions were submitted, which illustrates competitiveness and the high quality of marketing strategies in the field of tourism. The spots address the emotional connection between guests for skiing and geographical accessibility for visitors from southern Germany, which emphasizes the proximity in two ways. [Seilbahn.net] reports that the campaign is also noticeable through a strong visual language and clear tonality, which offers a high identification potential.

The jury of the competition was made up of experts and included a three-part rating system that both a specialist jury and a audience voting and readers: inside the T.A.I. Tourism newspaper included. Under the direction of agency professional Stefan Schmerzing, the specialist jury worked to evaluate the submissions. Not only the Ski Juwel Alpbachtal Wildschönau received awards, Alpbachtal Tourism also won in the categories of digital innovation and barrier -free guest information.

digital innovation in the Alpbachtal

A special focus was on the innovative projects of the Alpbach Valley. The award for the "Ai Concierge Alpbachtal" in the digital marketing category shows progress in digital guest formation. This AI-based guest chat answers questions in 95 languages ​​and can be reached via the website, the web app "My Alpbachtal" and information screens on site. The project was developed in cooperation with the technology partner Goodguys and is soon to be connected to regional services.

In addition, the barrier -free hiking folder "The for all ways" was awarded. This was designed especially for families with prams, people who are restricted mobility and older guests and simplifies the planning of excursions. The inclusive design and clear language emphasize the importance of accessibility in tourism.

attractive winter landscapes and activities

The Ski Juwel Alpbachtal Wildschönau also offers an impressive landscape with snow -covered peaks, white slopes and forests that attract winter sports enthusiasts from all over the world. The Wiedersberger Horn, which reaches a height of 2,128 m, is a popular starting point for ski trips in one of the top 10 ski areas in Tyrol. The ride on the Wiedersbergerhornbahn from the valley station to the mountain station takes about 15 minutes.

From the mountain station there are four slopes with different levels of difficulty that lead to the middle station. A total of 45 lifts are available to winter sports enthusiasts, which ensure comfortable transport. These diverse offers make the Alpbach valley an attractive destination for young and old. [alpbachtal.at] provides further information about the numerous winter sports and activities in the region.

In summary, the success of the T.A.I. Advertise Grand Prix 2025 that Alpbachtal Tourism is not only leading in digital innovation, but also shines in the more traditional areas of tourism marketing. The mix of emotionality and practical use makes the region a pioneer in the industry. Further details on the awards and projects are available on the [Tyrol Press].