Data protection scandal: Google Analytics endangers your data!

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Discover Zell am See: Current developments, data protection challenges and innovative solutions for a better user experience.
Discover Zell am See: Current developments, data protection challenges and innovative solutions for a better user experience. (Symbolbild/ANAGAT)

Zell am See, Österreich - In the beautiful Bramberg, there is finally a big shown! The new permanent exhibition, which deals with the fascinating "Tauernschalt", opens its gates and promises to introduce visitors: inside the region's deep secrets. The focus is on the treasures of the Tauern region, which have played a significant role in mining from 1,350 AD to today and contain numerous historical facets. A treat for historians: inside and curious!

When you enter the exhibition, you can feel the living history of the region. Exciting artifacts, impressive model exhibitions and informative tables invite you to explore the development and importance of mining up close. This new attraction should not only expand the knowledge of the Tauern region, but also sustainably strengthen the cultural -historical identity of the region.

data protection and Google Analytics

In today's digital time, data protection is a hot topic. The use of tools such as Google Analytics for analyzing user behavior is also becoming increasingly relevant when marketing such exhibitions. The provider Google LLC processes all data, including technical connection data such as IP address, date and time to create statistics and optimize content. [RTS Salzburg] (https://www.rts-salzburg.at/clip/neue-dauer exhibition-tauernschaetze-im-museum-bramberg/) reports that this is carried out under the reservation of consent according to Art. 6 (1) a GDPR.

However, there are concerns. Google has confirmed that all data is processed in the USA and that this has a lot of skepticism in Europe. The Cloud Act gives the US authorities the opportunity to access this data, which is considered a violation of the data protection regulations. To this end, it should be noted that the ECJ has declared the Privacy Shield invalid and that new regulations have now been introduced that regulate data transfer. [Dr. GDPVO] (https://dr-dsgvo.de/google- analytics-output-Saemntliche-men-imer-Eimer-Ez-s-s-goBt-google-zu/) makes it clear that the use of Google Analytics without consent violates the GDPR.

alternatives and the future of data protection

The discussion about data protection -friendly alternatives to Google Analytics increases. Tools such as Matomo and Etracker are considered a data protection compliant and offer website operators: Inside, the option of analyzing the use of their pages without violating data protection regulations. [E-law 24] ​​(https://www.e-recht24.de/datenschutz/6843-google-analytics-data protection-recht-nutzen.html) recommends that website operators: Adjust your data protection declarations accordingly and, if necessary, complete contracts for order processing.

In summary, it can be said that the new exhibition in Bramberg offers an exciting opportunity to learn more about the cultural treasures of the Tauern region. At the same time, handling user data warns about vigilance. At a time when data protection is increasingly coming to the fore, we should all make sure that our data is really in good hands.

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OrtZell am See, Österreich
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