Steyrin Bernadette Hartl conquers Tokyo with unique bags from books!

Steyrin Bernadette Hartl conquers Tokyo with unique bags from books!

Steyr, Österreich - in Steyr is a creative wave that is underway that not only brings together the cityscape, but also the ideas of sustainability. Bernadette Hartl, who runs the Bernanderl studio, transforms old stories into portable unique pieces. Her passion for upcycling is reflected in the hand and briefcases as well as boxes, which she produces from historical book covers. Hartl has made a name for herself with her extraordinary idea and recently even inspired a Japanese dealer for her works. This success story, which she was able to link to Osaka during a delegation trip to Expo, is not only a big step for her personally, but also a sign of the potential of sustainability in European and international trade.

The first order from Japan comprises 60 pieces, which should be in Tokyo by the end of October 2023. This includes 40 book bags and 20 boxes, which are made from preferred German historical copies. The preference for authors such as Goethe, Lessing and Heine not only addresses the hearts of the Japanese, but also gives Hartl's creations a special cultural depth. The [Standard] (https://www.derStandard.at/story/2000133589863/upcycling-aus-alt-werd- new) tells that this type of upcycling is a real trend towards more sustainability, which is under the motto "Refuse, Reduce, Reuse, Recycle, Repurpose" and rethink more people excited.

A traditional craft meets modern trends

What makes Bernadette Hartl's work so special? It not only produces individual bags such as evening bags and shoppers, but also uses an old singer sewing machine from 1916 to breathe new life into book covers. This old technology ensures that every piece becomes unique that tells a unique story. This approach to old books enables not only to recycle them, but also to give them a completely new function and meaning.

The demand for Hartl's products speaks their own volumes: The bags and boxes are popular gifts on various occasions, be it at birthday parties or retirement. The possibility of creating individual designs by first name, hobbies or interests increases the personal character of each article and leaves nothing to be desired.

A look into the future

The start of sales for the products is scheduled for November 1, 2023. Hartl sees this as a great opportunity for your small company and for awareness of the importance of reuse of materials. "Every part we manufacture is not just a product, but part of a story," says Hartl, who is proud to make a contribution to sustainable consumer culture.

With her creative approach, she combines nostalgia and modernity and shows that even old books that have had their day can live a new life. This is not only a profit for the environment, but also for everyone who appreciates something special. The appreciation for handmade products is very popular today, and Bernadette Hartl definitely has a good knack for addressing them precisely.