Müller in Amstetten: Modernization creates adventure shopping!

Müller in Amstetten: Modernization creates adventure shopping!

The drugstore Müller has experienced comprehensive enlargement and modernization in the City Center Amstetten (CCA). With a sales area of ​​1,500 square meters, the company wants to offer its customers a varied shopping experience. The range includes a variety of products, including drugstores, perfumery, toys, stationery, household products, cosmetics as well as natural cosmetics and handicraft products. CCA Center Manager Katharina Gfrerer congratulated the branch management for the reopening and underlined the importance of modernization for the shopping offer in Amstetten, such as leadersnet.at reported.

The Müller branch not only offers its customers a wide selection, but also a special shopping experience over two levels. In addition to the classic drugstore and perfumery products, visitors can also browse in a natural shop. The company attaches great importance to service and affordable prices, which is anchored in the company philosophy. Friendly and expert employees are at the side of the customers. In addition, regular offers and discount campaigns are offered to further improve the shopping experience, such as confirming the information on ccamstetten.at

new trends in retail

The modernization of the Müller market is part of a larger trend in retail, which is changing rapidly in 2025. Retailers have to adapt to new shopping habits in order to remain competitive. Omnichannel experiences, sustainable concepts and the integration of artificial intelligence (AI) are just a few of the aspects that are becoming increasingly important. Customers expect a seamless shopping experience in which they can flexibly switch between different sales channels, so reports Showme-stores.com.

• omnichannel retailing: seamless connection of all sales channels.
• Artificial intelligence: Individual design of the customer journey.
• sustainability: Central purchase criteria with growing demand for environmentally friendly products.
• experience orientation: emotional binding and inspiring shopping experiences are required.
• digitized processes: Support for customers and dealers through modern technologies.
• social commerce: use of social media as platforms for marketing and sales.
• Logistics and Same-Day Delivery: Shorter delivery times and environmentally friendly supply chains.

These trends clearly show that stationary trade, also with the reopening of shops like with Müller, has to reinvent itself in order to remain attractive. The companies concerned are faced with the challenge of not only expanding their variety of assortment, but also introducing innovative technologies to enrich the shopping experience.