Tourism hit on Lake Wörthersee: Records in the first half of 2025!

Tourism hit on Lake Wörthersee: Records in the first half of 2025!

Wörthersee, Österreich - The Wörthersee-Rosental region can look back on an extremely successful first half of 2025. The numbers speak for themselves: With a total of 484,468 overnight stays from January to June, an increase of 3.14 % was achieved compared to the previous year. This marks the best tourist half of the past five years. The record is particularly remarkable in June 2025 , when 257,074 overnight stays the most successful June of the past decade was achieved. April was also strong, it was the two -strongest of the past ten years with 47,948 overnight stays .

The main places of the region contributed significantly to these gratifying statistics. Velden with 164,228 overnight stays an increase of 5.16%. Also Pörtschach and Keutschach enjoyed increasing overnight number, with growth of 6.46% and 1.96% respectively. This development shows that the region is not only a popular destination in the high season, but also outside of this time through activities such as cycling, hiking and golf can convince how sporty [ots.at] (https://www.ots.at/presseaus-sung/ots_20250721_ots0073/erfolreiches-ersten-fuer-Tourism

annual goals and initiatives

The Wörthersee-Rosental region has already prepared for the next challenges. The goal is to strengthen tourism throughout the year with the " 365 day liveliness ". Numerous initiatives are launched for this. Among other things, there is the culinary concept " button Wörthersee " and the employer branding program " job the lake " that brings together motivated people with top workers in the region.

"Job The Lake" not only offers current job offers in the hotel industry, gastronomy, leisure industry and at events, but also ensures that many companies offer accommodations for their employees. These have the option of becoming part of the Seebuddy community, which offers advantages such as free admission to 11 beach baths, a stylish Wörthersee bath towel and discounts on various leisure activities. A leisure activity is very important here, be it swimming, yoga at the footbridge or at festivals, as can be found on woerthersee.com.

the look into the future

With a view to the coming months, the region is planning a new image campaign that is scheduled to start from early 2026. A new regional magazine will also contribute to the positioning of the region as an attractive living and experience room. The continuous application of the year-round infrastructure, including golf courses, hiking routes and bike routes in the roof room, is seen as a key to success to establish the Wörthersee-Rosental as a year-round hotspot.

The future looks promising for the region, which lives not only from its numbers, but also on its joie de vivre and active community. The Wörthersee remains a place where quality of life and tourist diversity complement each other perfectly.