Christina Meinl: The coffee revolutionary from Viennese family tradition

Christina Meinl: The coffee revolutionary from Viennese family tradition

Ottakring, Österreich - Christina Meinl is not only the vice president of the oldest family-run coffee dynasty in Austria, but also a passionate pioneer in the coffee world. 15 years ago she moved from her job as a doctor in a children's hospital to her family's Vienna company, which was founded in 1862. With a pronounced sense of marketing and innovation, she goes into a fresh wind into the traditional company.

A crucial moment for Christina was the Barista World Championship in Amsterdam, where Agnieszka Rojewska was the first woman to win the world champion's title. She describes the atmosphere of this event as electrifying and stirring. These impressions from the international coffee scene have influenced their input in the Meinl range, which now also includes limited editions to diversify the coffee enjoyment.

new type of coffee capsules

Under Christina's leadership, degradable coffee capsules were also introduced, which can be disposed of in the compost. Environmentally friendly and sustainable - this is the new course that the company is going on. Your marketing strategies are aimed at strengthening the connection between tradition and modernity and, above all, younger target groups.

in the management, Christina's brother Thomas acts as an IT expert, which drives the digital transformation. Her role as Vice President includes not only the strategy and communication areas, but also an important interface to the coffee specialists who are in use worldwide.

The roots of the coffee and the cultural context

The interest in high -quality coffee often mixes with the cultural customs of the countries from which the beans come. Agnieszka Rojewska, the world champion, works with coffee from Ethiopia, known for its pronounced flavors and as a home of a cultural wealth that is also expressed in the coffee ceremony. These ceremonies, brewing with freshly roasted beans and three times, are a central component of Ethiopian gatherings and symbolize friendship and community.

In Ethiopia, coffee is not only valued as a drink, but also plays a central role in social interaction. The language, culture and tradition of the Ethiopian population is diverse - about 80 different languages ​​are spoken, and religion runs through everyday life. Much of the population belongs to the Ethiopian Orthodox Church or Islam, which influences cultural coexistence and celebrations. Although the coffee is enjoyed in Austria, it is in a global context that is shaped by such traditions.

Christina Meinl and the coffee world therefore not only for taste, but also for a bridge between cultures, in which sustainability and tradition go hand in hand and form the heart of one's own philosophy.