Colorful street festival in Mariahilf: celebrate diversity and equality!

Colorful street festival in Mariahilf: celebrate diversity and equality!

in the lively Esterházygasse in the 6th district of Vienna (Mariahilf), the street festival "The other way around is not wrong" will be celebrated on Saturday, June 7th. This event is not only a celebration of diversity, but also a powerful sign of equality and social cohesion. The Mariahilfer Kultur platform and district manager Markus Rumelhart (SPÖ) invite everyone to become part of this colorful celebration, which lasts from 2 p.m. to around 8 p.m.

The motto of the festival, "together in Mariahilf", clearly sums up the core message. A space for LGBTIQ people and their supporters is to be created in order to appear against discrimination. Visitors can look forward to a full stage program. From 2 p.m., guests can expect appearances from the Drag Queen "Bloodsugarxo", the drum group "Stixx", and the singer "Crystal O".

colorful stage program and information stands

A highlight of the festival are the musical performances of bands such as "Kleinabaoho", "Einhorn" and "Querfunk", which present a mixture of rock and pop. In addition, information stands of LGBTIQ initiatives and organizations are set up where visitors can find out about topics such as gender identity and sexual orientation. Admission is free and the festival is barrier -free - an important aspect to be accessible to everyone.

In a similar direction, the campaign "Lila is colorful", which was launched by Milka in 2024 during the Vienna Pride. This initiative supports the LGBTIQ community and doctorates values ​​such as acceptance and cohesion, with the aim of creating a colorful and inclusive world. Advertising also creates the prominent support of brand ambassadors such as Anna Gasser and Viki Schnaderbeck, who actively work for the visibility and rights of the LGBTIQ persons. The campaign shows how important it is to celebrate diversity and to counteract discrimination, which fits perfectly with the philosophy of the Mariahilfer street festival. ots , as Milka not only communicates with a committed team of voluntary employees, but also active within the Company promotes.

variety as the central topic of our time

diversity is not just a topic for street parties. In a larger scale, the topic will be considered in the coming year at the DGB compartment conference 2025, which will be under the motto “Diversity means freedom-perspectives for the world of work and society”. In the context of social justice and democracy, the focus here is on the challenges and opportunities of diversity policy in the world of work. This shows that the topic is not only important in the context of celebrations, but also in professional and social discussions ( DGB ).

The street festival in Mariahilf, the lively campaign of Milka and the upcoming multiple fold conference show that the commitment to diverse communities in thinking and acting is anchored. Here it becomes clear that diversity is not just a nice slogan, but a decisive basis for tolerance and respect in our society.