Austria's purchasing power is booming: rural regions are increasing!

Austria's purchasing power is booming: rural regions are increasing!

Hietzing, Österreich - Today is reported on a remarkable trend in purchasing power in Austria. The analysis of Regiodata Research shows that the nominal purchasing power has increased by almost 5% compared to the previous year. This is a gratifying upward trend that can finally be observed after years of high inflation. The growth in rural districts are particularly impressive, where some regions can even record increases of over 50%. In contrast, large cities like Vienna only show moderate growth.

The average purchasing power in Austria increased from 20,400 euros in 2014 to around 28,000 euros in 2024, which corresponds to an increase of around 40%. Inflation -adjusted there was even growth of up to 4% per year from 2016 until the pandemic resulted in a decrease of 2% in 2020. In the high inflation years 2022 and 2023, nominal income growth could not completely compensate for the price increases, but in 2024 the growth of purchasing power exceeded the inflation rate with almost 7%

forecasts for 2025

forecasts indicate that inflation in 2025 is expected to drop to less than 3%, which could further increase real purchasing power. The purchasing power is defined as the sum of all income minus compulsory levies. Salzburg leads the ranking of the federal states with a per capita purchasing power of 29,814 euros, followed by Lower Austria (29,587 euros) and Upper Austria (29,035 euros). In contrast, Vienna had to accept a decline to 27,326 euros, which is about 1,000 euros below the average in Austria.

A closer look at the districts reveals interesting trends: With growth of only 14%, the downtown Vienna has the lowest growth of all districts. While rural regions such as Lienz (+54%), Murau (+53%) and Tamsweg (+51%) skyrocket, the purchasing power stagnates in many urban districts, where growth of less than 30%can be observed. Experts emphasize that prosperity in Austria is not evenly distributed: rural districts are strongly absorbed while urban centers are stagnating.

regional differences and trends

The analysis of Regiodata Research also shows that all federal states were able to increase their purchasing power by around 40% in a ten -year comparison. The progress in Carinthia, Styria and Burgenland are particularly worth mentioning, all of which have made a lot of caught up. In the meantime, over 30 districts, especially in rural areas, have become almost twice as powerful in the past ten years. This illustrates the positive developments in regions away from the big cities.

For the German market, a GfK study shows that the average purchasing power of Germans in 2025 will be 29,566 euros per capita, which means a nominal increase of 2% compared to the previous year. These events underline the differences between the countries and their respective purchasing power. There are also significant regional differences in Germany that can present retail and service providers for challenges.

For further information on developments in purchasing power, you can use the analyzes of oldero.at, Retail-news.de and daily news.de view.