Tyrol's winter season: mixed numbers and new challenges!
Tyrol's winter season: mixed numbers and new challenges!
Kitzbühel, Österreich - Winter also gave Tyrol its ups and downs in the 2024/25 season. The tourist winter season has now been completed, and the numbers can be seen overall. Despite the challenges that were created, especially in the second half of the season due to mild temperatures and lack of natural snow, there were positive developments in many areas. MeinDärzirk reports that the overnight number rose by 1.4 % to a total of 26.4 million. The arrivals also increased by 2.7 %, which made Tyrol a sought -after goal again.
Despite this positive overall balance sheet, Mario Gerber found that the earnings situation remains tense for many companies in tourism. The average length of stay of the guests was 4.3 days and is therefore slightly declining compared to the previous year. The economic value of the winter season was 3.6 billion euros, which means a minus of -0.3 % compared to the previous year. This requires a rethink and adaptation to the changed needs of vacationers. Especially in times of consumption retention, tourism remains a stable economic factor, as FAFGA emphasizes .origin markets in change
A look at the origin markets shows that the situation has developed differently. While the number of overnight stays from Germany remained stable at 13.4 million, the Netherlands recorded an increase of 4.6 % to 3.9 million and Austria showed an increase of 3.5 % with 1.8 million overnight stays. It is particularly attractive that Poland was also able to draw attention to itself by 10.3 % to 620,000 overnight stays. Schneehoehen informs that the decline from the United Kingdom, Belgium and Switzerland was felt, which shows that the demand is changing.
in Kitzbühel, which is one of the most famous ski regions of Tyrol, could be achieved in total despite a slight decline in February and March, a plus for overnight stays and arrivals. The average length of stay in Kitzbühel was 3.8 nights. The Pillersee Valley also achieved a solid result, although there was a minus of 5 % in February. In other TVB regions of the district, some showed a minute of overnight stays while others increased.
regional overview of the overnight stays
To keep an overview of the overnight stays in the district, here is a brief overview:
| Region | overnight stays
| |
|---|---|---|
| Wilder Kaiser | 878.013 | –2.9 % |
| Brixental | 847.901 | –1.6 % |
| Pillersee Valley | 555.205 | +4.8 % |
| Kitzbühel | 546.727 | +3.7 % |
| st. Johann | 389.771 | +1.3 % |
| Kaiserwinkl | 312.429 | –3.7 % |
| Hohe Salve | 293.514 | –3.4 % |
Overall, it should be noted that the winter season 2024/25 in Tyrol ran with light and shadow. While some regions could benefit from visitors, it was a challenging season for others. Tyrol advertising is already working on further extensions of the offer in order to continue to inspire guests in the future and to make winter time attractive in Tyrol.
| Details | |
|---|---|
| Ort | Kitzbühel, Österreich |
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