Ski properties: alpine dream or status symbol? Price increase after pandemic!

Ski properties: alpine dream or status symbol? Price increase after pandemic!

The fascination of the Alps remains unbroken and captivates both leisure and investors. A current study by UBS, published on June 4, illuminates the promising development of the ski property market in Europe. According to the results, the pandemic has led to skiing real estate significantly in value, which is due to lifestyle changes, a limited offer and the continued attractiveness of the Alps. Today, these properties are no longer only considered luxurious retreats, but also as important status symbols. The study examines 34 large ski locations in Austria, France, Switzerland and Italy and lists the most important dimensions such as price levels, price growth and market sizes. While the Swiss resorts have the highest prices, France has the largest market size of holiday properties.

As far as price development is concerned, growth has been remarkable in all four Alpine countries in the past five years: over 5% per year. The towns of Cortina d’Ampezzo in Italy, Schladming in Austria, Andermatt in Switzerland and Val d’Isère in France, which record the highest price growth, particularly stand out. This continues the trend that the alpine endinations are also becoming increasingly interesting for investors.

The most expensive ski places in Europe

An overview of the 13 most expensive ski places for second apartments shows impressive price levels:

What makes the market so exciting?

According to the information from Knight Frank, the Ski Property Index 2023 shows that the Swiss resorts with an average price increase of 4.4% a year are one of the leaders. Kloster and Davos lead the ranking list with growth rates of 16% or 13%. The infrastructure improvements and the significant lack of offer also drive up the prices. In addition, resorts such as chamonix symptoms of the French market attract, which not only bribe through their picturesque location, but also through sporting events and thus address a wider target group.

The demand remains strong, which is reflected in a large number of cash payers in these popular areas. This group of buyers is less susceptible to rising interest rates, which continues to keep the market robust. The trends in buyers also show a growing preference for high -aligned resorts and all year round usable destinations that offer a variety of activities. The changeover to hybrid work and the focus on health and wellness are other factors that drive the boom in the ski properties market.

summarized is an exciting picture of the ski property market in the Alps, which is on the rise despite global economic uncertainties. Not only the luxurious price ranges, but also the more attractive entry prices in some Austrian regions make the investment in ski properties a more increasingly in demand.

For more information on the price developments and analyzes, please visit the reports from Snowbrain and Knight Frank .