Steenkamp-Award wins strong signs for Innsbruck: Stokburger-Sauer!

Steenkamp-Award wins strong signs for Innsbruck: Stokburger-Sauer!

Innsbruck, Österreich - A remarkable price was awarded in Madrid at the end of May 2025: the Jan-Benedict E.M. Steenkamp Award for Long-Term impact. Among the award winners is also the Innsbruck Professor Nicola Stokburger-Sauer, who was awarded "Drivers of Consumer-Brand Identification" for her groundbreaking study. This carefully researched work, which was published in 2012 in the International Journal of Research in Marketing, has shaped marketing research over a decade and inspired numerous follow -up work. uibk.ac.at reports that the price is awarded by an expert committee that is the quality of content, the citation and the relevance evaluated.

The Jan-Benedict E.M. Steenkamp Award, named after the renowned marketing professor of the University of North Carolina, has been awarded annually since 2009. The aim of the award is to appreciate outstanding articles that have been published in the International Journal of Research in Marketing in the last 10 to 15 years and have a lasting impact on the scientific discussion. In addition to Stokburger-Sauer from 2025, S. Ratneshwar from the University of Missouri and Sankar sen from the Baruch College of the City University of New York include, as well as the emac announced.

an influential researcher

Nicola Stokburger-Sauer has been a professor for service management and tourism at the University of Innsbruck since 2009, where she researches and teaches. She wrote her dissertation at the University of Mannheim in 2003 and then worked as an assistant professor. Stokburger-Sauer has specialized in various topics such as service and tourism marketing as well as consumer behavior, with the focus on the emotional aspects and marketing communication.

Stokburger-Sauer, who have been happy to be happy about Best Paper Awards several times, sees the award confirmation of the relevance of their research. Their work on consumer brand identification illuminates the psychological mechanisms that play a key role in the relationship between consumers and the brand. This topic is not only academically interesting, but also has practical importance for companies that want to strengthen their brand binding.

a price with tradition

The Steenkamp Award is awarded by a four -person body that manages the nominations from the Editorial Board of the International Journal of Research in Marketing. This selection as well as the final decision on the winning item is based on the votes of the jurors and the frequency of citation in scientific databases such as ISI and Google Scholar. Additional information Evaluation criteria that have to be taken into account when awarding the price.

In a time when marketing becomes increasingly important and the behavior of consumers of dynamic changes, Stokburger-Sauer's research remains crucial. Her ambitious approach to marketing is not only valued by her colleagues, but also from the entire marketing community that benefits from her expertise. It remains exciting to see how your research will develop and what influence you can have on future generations.