ŠKODA reveals impressive mural in Salzburg: Elroq in focus!

ŠKODA reveals impressive mural in Salzburg: Elroq in focus!

Salzburg, Österreich - In the city of Salzburg there is now a very special work of art that makes the hearts of automotive lovers beat faster. Yesterday ŠKODA Austria inaugurated a new Mural that not only shines colorful, but also embodies an innovative advertising strategy. With a practical area of ​​around 120 square meters, this is the first commercially bookable Mural area in the city. The whole thing is marketed by Popp Vision, which takes an exciting step in the outdoor advertising.

The focus of this artistic staging is the fully electric model Elroq from ŠKODA. Thomas Denberger, Head of Marketing at ŠKODA Austria, emphasizes how important the visibility and recognition value of this campaign are. "We want to underline the advantages of the Elroq not only with words, but also visually," says Disenberger. The photo-realistic, hand-painted implementation of the mural was made under strict corporate identity requirements and convinces with high quality.

art meets technology

MURALS, like the current project in Salzburg, are not only beautiful pictures, you can also provide technically a surprise. According to the creative studio Concrete Candy from Dresden, which has already implemented similar works, the greatest challenge in the production of Murals is the quality of the hand -painted work. Eric Fischer, Managing Director of Concrete Candy, describes this as a real handicraft that is often refined for years. You can really say that artists are at work here!

Another exciting detail: the use of photocatalytic mineral colors. These special colors are not only environmentally friendly, but actively contribute to improving air quality by breaking down pollutants such as nitrogen oxides. In addition to the artistic function, such murals also have a health component and have a positive effect on the city climate.

the look into the future

ŠKODA’s engagement in Salzburg is part of a larger trend in outdoor advertising. In the upcoming edition of the FAW OH-Magazine, the potential of Mural is also discussed as an attractive form of brand staging. At a time when many companies are looking for creative and sustainable paths to present themselves in public, Murals seem to be very popular.

Of course it remains to be seen how the audience will react to the new Mural, but through the innovative use of art and advertising, ŠKODA sets another positive accent in the Salzburg advertising landscape.

More about the possibilities in the outdoor advertising can be found on Popp Vision or about the versatile possible uses of Murals in the brand production on planus"> Media .

With this creative move, ŠKODA impressively shows how to design the cityscape with art and innovation and at the same time advertise for your own products.