Steyr Arms: With a new US strategy for sales triple by 2027!

Steyr Arms: With a new US strategy for sales triple by 2027!

Steyr, Österreich - What's in Ried? A lot has happened lately at Steyr Arms, the traditional company in Austria. The demand for the high-quality products remains stable, but it looks as if the company had to rely more on the US market to promote growth. Milan Šlapák, the new managing director of Steyr Arms, has clear ideas of how he wants to direct the company's fortunes. As industriemagazin.at reports, Steyr Arms has a significant growth potential, but has to switch from inquiries into concrete orders. In addition, the market in the United States is becoming more and more the focus.

The strategic considerations of Steyr Arms stipulate that the company wants to triple sales in the United States by 2027. This is quite ambitious, but with a re -occupation of management and clear focus on the needs of the American market, the company could get a noticeable boost. The new CEO of Steyr USA, Gerard Wayne Weber, will play a central role in this. His team in the United States is to be strengthened by four to five people when it comes to sales there. [Boerse-Express] (https://www.boerse-express.com/news/articles/steyr-arms-beschenigt-zpansion-us- and-uropa-management-clever-717351) emphasizes that important product adjustments are necessary.

challenge and opportunities in the market

The fact that the USA is a promising terrain is also evident in the numbers: The civilian market for handguns in the United States has a volume of over five billion euros. For Steyr Arms, who currently assume sales of ten million euros a year, there is great potential here. The EU has also announced a defense budget of a whopping 800 billion euros, from which a part is also to be provided for handguns. Fortune Business Insights assumes that the global market for handguns could grow to $ 5.35 billion.

But the challenges do not fail to do so. While the sister company Arex shines with double -digit sales growth in Slovenia, Steyr Arms in Austria had to deal with personnel loss of around 35 positions last year. There are currently even six jobs vacant, while the company optimizes its cost structure. An approach that should be effective in the long run, but also brings challenges.

innovations and product development

Overall, Steyr Arms also plans some adjustments and developments to the product range. The series production of a new pistol line that is created in cooperation with Arex is to start in summer. This innovation could be the key to opening up new markets and strengthening the market position. Milan Šlapák, managing director and previously CEO of the RSBC group since 2025, relies on slim process management and simplified management structure in order to make faster decisions and thus be able to react more flexibly to market changes.

International competition is hard: global players such as Glock or Sig are also in the race. But with a competitive portfolio of pistols, assault rifles, precision rifles and grenade growers, Steyr Arms has numerous opportunities to assert and grow. The quality of the products remains a central point, because the majority of the value creation, especially with high -quality components, remains in Austria.