Rohrbach-Berg discovers AI: Opportunities for small companies in focus!

Rohrbach-Berg discovers AI: Opportunities for small companies in focus!

Rohrbach-Berg, Österreich - On May 29, 2025, the AI ​​tour of the Chamber of Commerce took place in Rohrbach-Berg, which attracted around 80 visitors. This event aims to illuminate the importance of artificial intelligence (AI) for companies, especially for small and medium -sized companies (SMEs). Klaus Lindinger, head of the Conquest agency, was one of the main speakers. He pointed out that AI is far from being used nationwide within this group of companies, although it has great potential.

Lindinger explained that recurring processes in particular can benefit from the implementation of AI if it is applied correctly. He encouraged the entrepreneurs to precisely analyze their own processes and to build an individual tool kit to support AI integration. His appeal to the company bosses was: "Courage to change and consequence in implementation are crucial."

insights into the use of ki

Christoph Döberl, founder of the company Zynd, introduced visitors how to set up a personal AI assistant. These digital assistants are able to sort e-mails and provide answering proposals by using the data available to the company. The aim of this AI tour is to support companies of all size in digital transformation and to offer them individual consultations. Andreas Höllinger, chairman of the WKO Rohrbach, was convinced that an early entry into the AI ​​integration can create competitive advantages.

The challenges that SMEs are facing in today's digital world should not be underestimated. According to a recent study by [digitalzentrum-berlin.de] (https://digitalzentrum-berlin.de/digitalization-im-mittelstand-Vier-aktuelle studies), digitization is a central challenge for many SMEs. However, this also offers the possibility of increasing efficiency and developing new business models. An OECD study has also shown that the progress in digitization is stagnating in many small companies and is often hindered by lack of resources and legal uncertainties.

opportunities and risks of the KI

The study published by deloitte.com describes that many medium-sized companies have catching up to do. Nevertheless, there are also promising approaches, especially in the area of ​​process automation. 59% of medium -sized companies surveyed expect an increasing importance of AI in the future. The main advantages of the technology are in the automation of processes (77%) and efficient data use (72%).

Nevertheless, there are obstacles that conflict with a wider AI implementation. This includes, among other things, a lack of qualified specialists (65%) and challenges in implementation (52%). This shows that companies have to respond carefully to their specific needs in order to be able to exploit the potential of AI.