Guido Kuphal takes the lead of the synthesa group in Austria!

Guido Kuphal takes the lead of the synthesa group in Austria!

The Synthesa Group has a new general manager on June 1, under the leadership of Guido Kuphal. Kuphal, who follows his predecessor Georg Blümel, brings over 20 years of experience from various management positions within DAW SE, which acts as a parent company. Blümel will lead the professional business in Germany in the future. This change is intended to boost an international exchange of experiences between the DAW SE sales organizations, which can be an advantage for the synthesa group because it wants to establish itself in a challenging market environment.

Guido Kuphal has already taken on the tasks responsible for the professional business in Germany. His new tasks in Austria include sales, marketing, product management and technology. The further development of the company strategy will be clearly in focus, as reported by the meinziR.at. Kuphal is supported by Paul Lassacher and Matthias Gattinger, who look after important areas such as research, development and finance. The management team is well positioned to further expand the market position of the Synthesa Group.

a fixed place in the market

The synthesa group, which specializes in the development, production and distribution of colors, varnishes, glazes and abdominal coatings, is not just an important company in Austria, it is actually the market leader for construction color in the country. The company is well positioned with an 80-year tradition and annual sales of around 160 million euros. Around 550 employees work at four production locations and eleven sales offices in Austria, as the information from Synthesa.at.

The brands that the synthesa group represents, such as Caparol and Alpina, are very well known in the industry. This proves how high the demand for their products is. While blooms in his time toast many transformation projects, Kuphal will face the challenge of continuing these developments and keeping the company stable even in economically difficult times. The relevance of a well -chosen change of leadership should not be underestimated; A recent study shows that personnel policy changes in management can have direct effects on corporate performance, both short- and long-term (database.nwb.de).

geared towards the future

With the new management, the synthesa group is well positioned in order to master future challenges and develop further. The focus is on the market strategies and the innovation in order to remain successful in a demanding economic environment. Entrepreneurial skill and experience are now in demand - there is certainly still a lot going on in the world of colors and coatings!