New Linz tourism spot: Risk and surrealism conquer the city!

New Linz tourism spot: Risk and surrealism conquer the city!

The new tourism advertising of the city of Linz causes excitement and splits the mind. A sensational video spot, produced by the Fora Ultra 4000 agency under the direction of Sinisa Vidovic, combines classic Linz motifs with a good dose of surreal, AI-generated elements. With the provocative motto "Take a Risk, Visit Linz", the campaign not only attracts the public's attention, but also turns expectations of the city visit to the head. “KURIER” reports of a video that has already won prices and has the potential to become an internet hit.

The new Linz tourism chief Marie-Louise Cord arrow explains the intention behind "Expect the Unexpected". The aim of the campaign is to gain daring visitors by playing with topics such as risk, uncertainty and exaggerated expectations. Critical voices that arise against the use of new technologies, both in tourism and in advertising are also addressed. Bizarre pictures can be seen in the spot, including exploding mega cheeseecrainers and a yellow King Kong, which attacks an iconic Linz tower. Such representations should intrigue and make the audience curious, and not without reason: the prejudices and fears of many people towards the unknown are part of the concept.

provocation as a marketing strategy

The film does not come without controversy - among the terms that fall into the context, Elon Musk and Donald Trump are also found. With such an approach, the Linz advertising on previous campaigns, which have also been awarded several times with prices, also builds on provocative slogans. In this regard, the agency Fora Ultra 4000 has proven a good hand to arouse the curiosity of the audience and at the same time question the expectations, which also indicated the positive response in advance, as the pulse reports: “Puls24”.

Although the campaign attracts a lot of attention, it remains unclear how the residents of the city and the political decision -makers in the town hall really react to unconventional advertising. There are already mixed reactions in the corridors of the town hall. However, the city of Linz would like to draw attention to itself with an innovative marketing approach in the future and has also applied for the song contest together with Wels in this context. The unconventional style is emphasized by cord arrow, which continues to emphasize the meaning of creative and daring advertising.

The role of AI in Marketing

The use of artificial intelligence in tourism advertising is on the rise in Austria. Campaigns such as those of the Viennese tourism authority, which bears the motto "Unartificial Art" and deals with AI generated works of art, show that the connection between technology and creativity is also desired in other cities. “Austriatourism” emphasizes that such innovative approaches are increasingly being used to promote real and authentic, also in the context of AI works of art.

summarized is shown: Linz is on a promising path with its new, brave campaign, which causes both positive and critical reactions. The city sets a surprise and innovation, and it remains to be seen how this approach is received by visitors and locals.