Linz Tourismus shocks with exploding cheese rainers and AI advertising!

Linz Tourismus shocks with exploding cheese rainers and AI advertising!

Linz, Österreich - On June 9, 2025, Linz Tourism will start its new campaign under the promising title "Take a Risk, Visit Linz". This unconventional advertising offensive relies on irritation and provocation to attract potential visitors. With a creative approach, which was sometimes implemented with generative artificial intelligence (AI), the city should represent an exciting goal for both locals and tourists. The video spot shows surrealistic scenes, which tends to exploding mega cheese clainers, a sausage man who exposed as alien and a yellow King Kong that roams through Linz. The trinity column also literally takes off and shoots into the orbit.

The campaign is responsible for the agency fora ultra 4000 under the direction of Sinisa Vidovic and is part of a comprehensive realignment of Linz Tourism, which is geared towards the 2030 destination strategy. Marie-Louise Cord arrow, the managing director of Linz Tourism, explains that the idea behind the advertising is to enable visitors to let go of their expectations and to gain positive impressions of Linz. "We want to put on daring visitors who appreciate the unusual," said Schnead arrow.

provocative approaches for more attention

In the past, Linz has already started similar campaigns that caused a sensation. Provocative slogans like "Linz is a Bissi racist" and "anything but perfect" brought in numerous advertising prices and stimulated the discussion. This advertising -effective strategy triggered mixed reactions in the town hall, but could be just the right recipe to lure new visitors to the city.

There is special attention in the campaign on the motto "Expect the Unexpected", which deals with the topics of risk, uncertainty and excessive expectations. The goal is to arouse the curiosity of the travelers and give them the feeling that something surprising is always waiting for them in Linz.

artificial intelligence in tourism

The use of generative AI in the campaigns is also an innovative element that lifts Linz out of the tourist porridge. This technology makes it possible to create dynamic and emotional content that is particularly well tailored to the target group. AI can produce creative pictures and generate appealing videos from existing photos or clips that arouse the interest of travelers. At the same time, it is important to offer authentic content to gain the trust and enthusiasm of customers.

In a sector in which emotional experiences and real stories are very important, AI-generated content can be a useful way to build a sustainable bond with the target group. In music production, AI could even create individually composed soundtracks for travel advertising to further strengthen the atmosphere.

This remains to be seen how this creative and brave campaign will affect the number of tourists in Linz. However, one thing is certain: the city has a good knack for unconventional advertising and could be a surprising discovery for many.

For more information about the advertising campaign, visit the articles on Leadersnet and Puls24 . You can also find additional insights into the use of AI in tourism in Destination.one .