Linz attracts daring: Take a Risk with avant -garde campaign!

Linz attracts daring: Take a Risk with avant -garde campaign!

Linz, Österreich - In Linz, advertising for tourism is newly mixed up. In the future, the city will focus on the powerful motto "Take a Risk, Visit Linz", which is supposed to attract daring visitors. Produced by Fora Ultra 4000, the new campaign also offers a pinch of self -irony, one of its central components is visible by the use of generative AI that created parts of the film. [The press] (https://www.diepresse.com/19766968/linz-wirbt-mit-Zeitung- und-Exploding-Kaeskrainer) reports that this unconventional strategy is already based on the city's previous advertising campaigns, which often caused a sensation, as the slogans "Linz is a bissi racist" and "everything else as perfect". Although such approaches produced mixed reactions in the town hall, Linz has won numerous advertising prices.

But that's not the only step that Linz takes. As also reports KURIER, there is also a strategic realignment in tourism. Linz is positioned as a year-round destination with a cultural and gastronomic focus. The new strategy contains a beautiful color concept and appealing brand appearance, which should attract visitors and at the same time benefit the locals. Mayor Dietmar Prammer emphasizes the openness of the city and speaks of a stronger bond with the domestic economy.

sustainability as a key

A decisive aspect of this new campaign is the focus on sustainable tourism. In this way, environmentally friendly, economic and socially just concepts are used. Sustainability in tourism, as described by comdirect, aims to experience nature in such a way that it is not damaged and respect the people on site. From promoting sustainable mobility to the reduction of CO2 emissions, Linz pursues clear goals.

The tourism managing director Marie-Louise Schnead arrow explains that the freshly opened tourist information in the old town hall on the main square contributes to bringing guests closer to all event and leisure activities. The increase in overnight stays in Linz since 2009 has already shown that interest in the attractive city is growing and the concept is fruitful.

The new concept is based on five focuses: sustainable development, digitization and innovation, quality of experience and residence, network development as well as a resilient destination that can react flexibly to global challenges. Through the mixture of culture and gastronomy as well as the integration of local providers and their products, Linz becomes a magnet for tourists who are looking for authentic experiences.

With this, custody advertising campaign and the clear focus on sustainability, Linz is not only positioned as an interesting place between Vienna and Salzburg, but also creates an attractive offer for everyone who is looking for a little risk in their lives. It is to be hoped that the city will continue to be successful and that the new strategy falls on fertile soil.