Winter tourism in Lower Austria: record numbers and positive views!

Winter tourism in Lower Austria: record numbers and positive views!

Winter tourism in Lower Austria achieved a gratifying result in the 2024/25 season, as the latest reports show. A total of over 2.8 million overnight stays were recorded, which corresponds to an increase of 2% compared to last season. The increase in demand from abroad is particularly gratifying, which has increased by 4.4% to 917,500 overnight stays. Domestic guests also contributed to this positive trend with an increase of 0.8% (1,884,400 overnight stays). This can be seen from the numbers of aviation direct

What led to this gratifying result? A combination of traditional winter tourism and an early excursion season in April plays a central role. In addition, the region benefits from growing economic tourism, which boosts the local economy considerably. Over 27,000 events with more than 1.8 million participants last year show the strengths of Lower Austria in congress and seminar tourism. Lower Austria advertising has supported this with successful campaigns, as Michael Duscher, Managing Director of Lower Austria advertising, emphasized.

increased number of visitors and new offers

The first projections of statistics Austria until January 2025 show that the winter season had an increase of 4.1 percent in the overnight stays. In January there was an increase of 1.6 percent compared to the previous year. This positive development is supported by good snow conditions and numerous sunny days that enabled many outdoor activities. The new Lower Austrian Berger experience pass has been sold over 8,000 times and the number of visitors to mountain railways has also increased. Away from the slopes, winter hikes are enjoying growing popularity with alpacas and donkeys, supplemented by an extensive wellness offer.

Spring is just around the corner and here too Lower Austria has a lot to offer. In addition to the ski range, which is still available for at least two more weeks in many areas, an abundance of activities for hiking and cycling as well as the annual wine spring is offered. ORF Niederösterreich also emphasizes the importance of the city campaign and the "Selected Stys" initiative, which should create additional incentives for visitors.

Satisfaction of the state government

Governor Johanna Mikl-Leitner expressed very positive about the start of the season in November and December 2024. The strong performance of the winter and the numerous events contribute to an optimistic outlook on the upcoming summer season. The preliminary figures show that the anticipation of the coming months is growing, and winter tourism in Lower Austria remains an important factor for the region. You can find out more on the website of Lower Austria .

Lower Austria's diverse offers, from traditional Heurigen with regional cuisine to cultural events such as the international baroque days in Abbey Melk to the numerous possibilities of the Lower Austria card, make a significant contribution to the fact that vacationers are happy to come to the region again and again. Against this background, the positive development of winter tourism is only the beginning of a promising year for Lower Austria.