Lower Austria's winter tourism is booming: 2.8 million overnight stays!

Lower Austria's winter tourism is booming: 2.8 million overnight stays!

The winter season 2024/25 in Lower Austria can come up with positive figures. According to the latest findings of meinzirk.at , the region recorded a pleasant plus of the previous year, which was concrete, which was concrete, 2,801,900, from November 2024 to April 2025. Especially in April there was an increase of 5 %, which is due to the late Easter holidays. The number of foreign guests also increased by 4.4 % to a total of 917,500 overnight stays.

Domestic demand was also easy to increase, recorded an increase of 0.8 %. Early measures for the excursion season and an increasing interest in economic tourism contribute to these pleasant results. niedereoesterreich.gv.at emphasizes that in January 2025 a plus of 1.6 % was observed, which the continued good snow situation and many sunny winter days reflected. This weather promoted numerous outdoor activities that were very popular with the guests.

Various offers attract visitors

A novelty this season was the Lower Austria Berger adventure pass, which was sold over 8,000 times. The number of visitors to the mountain railways has also increased. Michael Duscher, Managing Director of Lower Austria advertising, emphasizes the diversity of the offers away from the slopes. Winter hikes with alpacas and donkeys are enjoying growing popularity, while wellness offers are a fixed point for many guests.

The events are also not to be neglected. According to meinzirk.at took place in Austria's conference industry in Lower Austria, which brought more than 126,000 participants to 2,553 events. The focus is on company meetings and congresses in particular, whereby the topic of sustainability is becoming increasingly important. The "Green Meetings" initiative goes hand in hand with the growing demands of the participants.

outlook on the summer season

Preparations for the summer season are already in full swing. The demand in leisure and cultural tourism already shows promising signs. Large cultural events, such as the international baroque days in the Melk Abbey and the Festival La Gacilly-Baden Photo, promise additional attractions for locals and tourists alike. The last winter season has shown that the desire for community experiences also unbroken in the cold season and it will be exciting to see how it develops in summer.

Overall, it can be said: Lower Austria has proven a good knack for winter tourism. With a stable foundation and committed initiatives, the region is very well there, both for the locals and for the many visitors. The connection between nature, culture and enjoyment is a recipe that continues to work.