Copyright in the picture: This is how you avoid expensive warnings!

Copyright in the picture: This is how you avoid expensive warnings!

Horn, Österreich - In recent years, dealing with images and visual media has become a hotly discussed topic, not only in the creative industry, but also for companies of all kinds. In particular, awareness of copyright and image rights increases. The importance of the legal framework in this area is particularly evident in the digital landscape, where the use of pictures on social media and on websites is constantly increasing. According to TV feature film is the correct handling of image rights to prevent legal problems, such as warnings and compensation claims.

The use of images is often carelessly carried out today, but the legal foundations should be clear. A common misunderstanding is that images can simply be used from the Internet. That is not the case! specialistwalt.de explains that copyright is automatically created with the creation of a work, which means that photographers and artists have the sole right to their creations. In particular, this also includes the protection of photographs in accordance with Section 72 UrhG, which often do not achieve the necessary amount of creation, but still enjoy rights.

what you should know about image rights

There are a variety of regulations that are important in the area of ​​photo law. For example, the Kanzlei Herfurtner The differences between photographic works and photographs. While photographic works enjoy full copyright property rights, photographs are only subject to an ancillary copyright. The protection for photographs is 50 years from the production.

Another point is that in addition to their economic rights, photographers and author also have ideal demands, such as the right to recognize their work. When using images, the corresponding usage rights must be clarified beforehand. Various types of licenses are available, from simple usage rights to exclusive agreements.

• Simple right of use: Use among other licensees.
• Exclusive right of use: sole use of use.
• Royalty Free licenses: one-off payment for unlimited use.

risks of image use

The legal consequences of false image use can be significant. Temporary warnings are common and can contain claims for omission and claims for damages. Depending on the market value of the image and the amount of the legal fees, this can carry out unpleasant financial burdens. It is therefore advisable to obtain the necessary rights before using images and, if necessary, consult a lawyer for media and copyright. In summary, it can be said that awareness of image rights is of great importance not only for photographers, but also for entrepreneurs and users of images. If you get information about the legal regulations and protective measures, you can prevent a variety of legal problems and make sure that your own online presence is on solid feet.