Menrad closes the headquarters: 100 employees are faced with termination!

Menrad closes the headquarters: 100 employees are faced with termination!
Schwäbisch Gmünd, Deutschland - What's going on at Menrad? The traditional family company submitted the bankruptcy application on March 31, 2025 and thus sets the course for an uncertain future. The headquarters in Schwäbisch Gmünd and the 100 people employed there are affected by the closure, which was announced on May 28, 2025. According to the merkur , the reasons for this dramatic phrase in liquidity problems and a return Order and sales development.
The insolvency administrator Florian Zistler, who has been working since April 1, 2025, initially made attempts to renovate, but without success. Despite conversations and measures, the hoped -for investor failed to materialize, which led to the final closure of the location. The layoffs not only affect the workforce in Schwäbisch Gmünd, but also throw shadows on the still existing locations, which are not directly affected like Euro-Focus reported.
The effects on employees
Unfortunately, the 100 employees in Schwäbisch Gmünd have to receive their termination, while 10 sales representatives are offered. A social plan was set up to cushion the consequences of the terminations as much as possible. Even if the remaining employees in the other locations give some protection through bankruptcy money for the months of March, April and May, the painful loss for many of those affected does not remain without consequences. As the ifm , it is becoming increasingly common in Germany, which is increasingly tightening the already tense Situation on the labor market.
The company, founded in 1896, which has been in the glasses business for over 125 years, has made a name for brand partnerships such as Joop, Ted Baker, Scotch & Soda and Hackett. However, the challenges in the industry should not be underestimated. According to the figures from 2024, the number of bankruptcies in Germany rose to 21,812, which means an increase of 22.4 % compared to the previous year, and above all the old companies that have been on the market for a long time are most affected.
The future of Menrad
The focus is now on the protection and maintenance of the Menrad brand. Talks about it are already underway to find a permanent solution for the company. But whether the insolvency administrators manage to find an investor remains an open question. The world of brilliant design, some of which takes place in Munich and internationally at other locations, such as Paris and London, keeps hope for a better future.
The circumstances are for Menrad Bitter, a brand that has stood for quality and innovation in glasses business for decades. What remains is the uncertainty about the next steps in this challenging time. Whether Menrad will come back in a new robe or disappear into the sinking will be shown in the coming months. What is certain is that the industry needs more support to survive this critical phase and to secure jobs.Details | |
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Ort | Schwäbisch Gmünd, Deutschland |
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