Entrepreneurs strengthen visibility with an inspiring after-work meeting

Entrepreneurs strengthen visibility with an inspiring after-work meeting

Gänserndorf, Österreich - In Gänserndorf, an inspiring after-work meeting of "Frau in Business" recently took place, which addressed the importance of visibility in the modern business world. Around 40 entrepreneurs from the region came together in the new premises of Marchfelder Bank to exchange ideas about current trends and learn from each other. Andrea Prenner-Sigmund, district chairwoman of Ms. in the economy, and Andreas Hager, the district office chairman, took over the greeting. Bank director Günther Vock and his team ensured the physical well -being of those present with drinks by Regina Staringer as well as delicious rolls and chocolate tarts.

At the center of the evening was a lecture by Trixi Rollin, managing director of the Keeprollin agency, which was designed under the motto "Tell your story - how you can make yourself authentically visible on social media without bending". Rollin spoke about how important it is to stay true to himself in the digital world and to authentically tell your own story. Your presentation contained practical tips on the use of platforms such as Instagram, LinkedIn and Facebook tools that are essential today to become visible.

visibility as a key factor

The relevance of visibility in the world of work is undisputed. According to a current study, 88 % of the participants believe that visibility is a decisive topic for career opportunities. It is particularly important for ambitious participants. The changes by Remote Work have reinforced this aspect: 71 % of the respondents see visibility as more important, while a third of the respondents indicate that it has become more difficult to make themselves visible by home office, especially among younger employees. This shows that there is a clear need for action to promote visibility in the digital era.

The event in Gänserndorf not only offered lectures, but also space for networking and exchange. "It is important that we support and motivate each other," said one of the participants. These thoughts coincide with the results of the study, which says that more than half of the community members want support to increase their visibility.

tips for digital visibility

The challenges that many women are facing in the economy should not be underestimated. Part -time employees often have particularly great difficulties to become visible, and introverted people are often more reserved when it comes to presenting their successes. Rollin encouraged the entrepreneurs to recognize their strengths and to communicate clearly. Networking events, social media and targeted content marketing measures can be a key to more visibility here.

key learning from Rollin's lecture also included the importance of storytelling and personal experiences in order to stand out from the crowd. "People follow people," says Rollin, and that is exactly what it needs to be used to be authentic and at the same time expand your own network. The fact that almost 70 % of the participants want to become more visible proves the potential that lies in these events.