Europe's new startup strategy: a way out of the financing trap!
Europe's new startup strategy: a way out of the financing trap!
Bruck an der Leitha, Österreich - On May 30, 2025, the European Commission presented its new strategy "Choose Europe to Start and Scale". The declared goal of this initiative is to make Europe the best place for start -ups and growth. The strategy comprises a total of 26 measures that are divided into five core areas to significantly strengthen the European startup ecosystem. According to a report by Brutkasten.com it is particularly worrying that many innovative young companies move abroad after their foundation.
Stéphane Séjourné, an important player in this context, emphasizes that companies that are founded in Europe should also grow here. To do this, it is necessary to reduce bureaucratic hurdles and to facilitate access to financing. A heart of the strategy is the introduction of a "European Business Wallet" that is supposed to create digital identities for companies. This can be a big step towards simplification of the administrative processes.
measures to strengthen the startup ecosystem
The strategy also provides for the establishment of regulatory sandboxes to promote innovative business models, as well as the introduction of the "European 28th Regime", which affects a uniform regulations for cross-border startup activities within the EU. These innovations are rated positively by the young economy, but there is also criticism of the risk of a "bureaucratic parallel model" if the implementation is not well thought out. In this context emphasizes Research-and-innovation. Real promotion of the startup ecosystem requires a fundamental revision of the financial, regulatory and administrative framework.
Another central point of the strategy is the expansion of the European Innovation Council (EIC) in order to be able to better support companies in early development phases. A planned “Scaleup Europe Fund” is intended to help close the financing gap in deep-tech startups. Here, however, some attentive voices, such as Laura Raggl, express concerns about the need for a new EU fund for direct investments in startups. Finally, the "Lab to Unicorn" initiative aims to network universities with startup and scaleup hubs. In this extensive ecosystem, Austria could take a leadership role. This is how Hannah Wundsam sees, who emphasizes the possibilities that this new framework can offer. The “Blue Carpet” initiative, which focuses on entrepreneurial education and talent development, could open up opportunities here. In addition, the "Blue Card" guideline is revised to make the procedures for founders: inside from third countries faster. In the innovation community there is a certain skepticism compared to the implementation of the strategy, but at the same time there is also a confidence in positive changes. The growth of startups and scaleups is of central importance for the competitiveness of the EU, because despite the challenges, these companies have the potential to create new markets and generate valuable jobs. As brutkasten.com , the success of this strategy is significantly dependent on the consistent implementation of the measures. Austria's role and challenges
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