State Secretary Schellhorn causes excitement with swimming trunks!

State Secretary Josef Schellhorn advertises with a controversial video for "now.at" in Baden. Critics call for resignation.
State Secretary Josef Schellhorn advertises with a controversial video for "now.at" in Baden. Critics call for resignation. (Symbolbild/ANAGAT)

State Secretary Schellhorn causes excitement with swimming trunks!

Baden bei Wien, Österreich - Was something there? Yes, there was! NEOS State Secretary Josef Schellhorn creates a lot of vertebrae with a new advertising video. In a clip that causes a sensation on social media, the 58-year-old shows himself in swimming trunks on the lake and advertises the online medium "now.at". This is currently looking for 5,000 subscribers, and Schellhorn is right in the middle of it with a striking "now" shirt and its lively appearance. At the end of the video he even goes swimming by falling back into the water. A real summer hit, you would like to think.

But the mood is not only cheerful. There are considerable headwinds on the platforms. Users wonder whether a government member can be allowed to advertise a medium. So someone posts: "Does Schellhorn have no consultant?" These pointed questions show that the boundaries between political engagement and personal advertising campaigns are apparently perceived as fluid.

discussions about admissibility

Sepp Schellhorn itself has taken a stand. He explains that he supports the project "Now": "Courage and commitment belongs." By Sunday afternoon, almost 1,400 supporters for the media initiative, which promises digital journalism "with depth". However, the journalistic appearance is not without criticism: Heating discussions that arose on Instagram about the admissibility of advertising by a State Secretary. Some users even demand their resignation and make comparisons to former US presidents.

not enough! Schellhorn not only sees itself in relation to the advertising video in the line of fire. His alleged expenses for a luxury car - an Audi A8 - were also intensively illuminated. He defended himself against these allegations and emphasized that he does not have such a car. He described media reports of his expenses as "hatred and envy with fake".

criticism and support

The state overhead also has an impact on the internal party power games. In the event of a vote on the NEOS chair in Salzburg, he was only able to prevail against a political rookie with 52 percent. It seems clear that the political landscape is moved and every step of Schellhorn is observed closely.

The request from "Today" to the Foreign Office has so far remained unanswered, but the discussion about Schellhorn will certainly continue. At a time when the media and politics are constantly changing, it remains to be seen what will come next. We keep you up to date!

More details about this excitement can be found on and Today .

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OrtBaden bei Wien, Österreich
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