Future of tourism: challenges and opportunities in the region!
Future of tourism: challenges and opportunities in the region!
Kötsch-Mauthen, Österreich - On May 27, 2025, the highly expected took place in the picturesque Kötsch-Mauthen. Tourist from the Nassfeld-Presseggersee, Lesachtal and Weißensee region brought together. Organized by NLW Tourismus Marketing GmbH, the focus was on the future of tourism. The challenges that climate change brings with it were also intensively discussed.
A central topic was the alternative options that the Tyrolean regions offer to renew winter tourism. The discussion about the criticism of AI generated content, especially an advertising film for Lake Wörthersee, caused a lot of debates. The experts present expressed concern about the quality and relevance of future content.
positive aspects of tourism
Despite the challenges, there was also gratifying news. The region can score with high number of visitors and a dedicated tourism sector. This was presented in a comprehensive evaluation, in which the slogan "falls in love with Hermagor". Projects such as the films "So God wants, I love you" and "The Walker" show that the region is also culturally on the right track.
Nevertheless, the insufficient financial support will point out. Compared to other regions, funds are not available to how they are needed. Local initiatives can close a gap here, as the representatives of sustainability in tourism describe as a visionary opportunity.
sustainability in tourism
The need for more sustainable tourism is also becoming increasingly important. magazin.comdirect emphasizes that this should not only be environmentally friendly, but also economical and socially just. It is important not to burden nature and local people on a fee. Active experience of nature, fair workplaces and respect for culture are keywords that were supported without restriction in the symposium.
The gentle tourism, which wants to avoid the negative effects of mass tourism, was discussed as a solution. It is recommended to forego larger hotel systems and instead to use climate -friendly modes of transport. If you travel to the region, you should also support the local shops and book sustainable accommodations. Tips on how to do without flights in favor of bus or train and micro adventure in their own country were exchanged.
accept the challenges
A critical point, however, remains the lack of self -confidence within the industry. There are particularly concerns about investments, and social problems in the region also need attention. The event was not only considered a platform for exchange, but also as a call to tackle the challenges together and find solutions.
In conclusion, the organization team and the committed employees were thanked for the smooth running of the event, as well as Felix Neureuther, who took part as a special highlight. The path to a sustainable and future -oriented tourism strategy seems to be paved - now the common will is needed to take the next steps safely.| Details | |
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| Ort | Kötsch-Mauthen, Österreich |
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