Villach gets new city brewery: 5.5 million euros investment!

Villach gets new city brewery: 5.5 million euros investment!

Villach, Österreich - In Villach something is happening! The Brau Union invests vigorously in the future and brings a breath of fresh air to the city's traditional beer production. A total of 5.5 million euros will flow into the renovation of a new city brewery, which is expected to be completed in the first half of 2026. The regional manager of the Brau Union, Oliver Plieschnig, emphasizes the cultural importance of beer and sees the new brewery not only as a production facility, but also as an important meeting point for the citizens. Krone reports that the brewery is built right next to the brewery, which creates an exciting connection between tradition and modernity.

With a planned emission of 7,000 hectoliters per year, the brewery becomes a real gem for beer lovers. Brewer Lukas Scharf has already put together a team of up to four people to wait with a clear concept: the production process is brewed within a rhythm of two days, filling two days and cleaning one day. 25 hectoliters are to be produced for each brewing process. However, the "normal" Villacher beer is still brewed in Graz.

beer culture and community

The new city brewery should not only produce beer, but also serve as a place of gathering and culture. Training for beer sommeliers is offered, which further underlines the importance of the beer. Vice Mayor Gerda Sandriesser supports the project and emphasizes the great importance that the city brewery for Villach will have. In a special cooperation, the new church day beer was also selected and presented in a blind tasting.

But beer production is not just a question of taste - it has a long tradition in Austria. As reported Wikipedia , Austria has a high density of beer sommeliers and a variety of breweries: in 2018 there were 298 brewing places, of which 267 were operated with an output of less than 20,000 hectoliters. Warehouse and Märzen beer are the most popular varieties, with over 60 % of the draft beer. The popular brands also include local products such as "Hirter" and "Villacher beer".

The investment in the new city brewery is not only an economic undertaking, but a clear signal for the connection between tradition and future. Villach citizens can look forward to exciting times in dealing with their beloved brewing culture. After all, the focus is not only on the beer, but also the community!

For a first impression, the groundbreaking ceremony with a tap and public tasting was duly celebrated - a sign that Villach is on the best way to a modern beer city. The development of the new city brewery represents a further step to keep the beer culture alive in Austria and at the same time revive it by combining old traditions with innovative approaches. Brau Union is therefore a pioneer for a dynamic beer future in our beautiful city!