Dooh in Austria: Revolutionary growth figures and new standards!

Dooh in Austria: Revolutionary growth figures and new standards!

Klagenfurt-Land, Österreich - What is happening in the world of outdoor advertising? In Austria, the industries in the industry made big plans. Above all, digitization in the field of outdoor advertising, also known as digital out-of-home (DOOH), picks up speed rapidly. According to Idooh.media , the dooh sector has a remarkable growth of 12% last year. He has already achieved a market share of 32% within the outer advertising.

A real Highlight of 2025 will be the Ski World Cup in Saalbach-Hinterglemm, which is transferred for the first time to 370 digital screens across Austria. It is innovative formats that help to draw the attention of advertisers on Dooh. According to forecast, the proportion of digital outer advertising will increase to remarkable 45% by 2027, such as Zenith Global Advertising Forecast predicted.

The new association Ooha

An important innovation in the industry is the foundation of the Ooha Foreign Affairs Association. This association represents the interests of all players in the area of ​​outdoor advertising and is committed to binding standards, especially in the range of range measurement. Franz Solta of Gewista has taken over the presidency and strives to strengthen the industry with a feeling of unity. Ooha includes both established as well as new companies, including GEWISTA, incitement and many more that together cover around 170,000 advertising space in Austria.

In addition, technical innovations such as data trigger and mobile retargeting are viewed as key factors for future growth in the DoOH. The goal is clear: by the end of 2025, 80% of the digital areas are to be included in the range measurement. It is currently only 20%. In all of these developments, the focus is also on sustainability, whereby the industry is aiming to increase energy efficiency and minimize CO2 emissions.

The biggest players and the future of the industry

Who is currently investing in this dynamic industry? Well -known names such as McDonald’s, Billa, Ikea and Porsche are among the largest advertising donors in Austria. According to Horizont the analog segment of outdoor advertising is also not neglected and shows pleasing growth rates.

With an outdoor gross turnover of around 338 million euros in the previous year, it becomes clear that the market is flourishing. Technologies that rely on dynamic content and promote interaction with the audience are in demand than ever. 40% of digital screens can already be booked programmatically, which offers advertisers more flexibility and efficiency.

All in all, it indicates that the outdoor advertising in Austria is on an ascending branch. It will be exciting to observe how this sector will develop in the coming years. The new OOHA association will play a key role in lifting the industry to the next stage and meeting the challenges of the future. It remains to be seen whether this will also be the case - one thing is certain: there is something!