Ann-Kathrin Mack: Pioneer at the top of the European Park!

Ann-Kathrin Mack is the first woman to head the management of the European Park. Your career and perspectives for women in leadership roles.
Ann-Kathrin Mack is the first woman to head the management of the European Park. Your career and perspectives for women in leadership roles. (Symbolbild/ANAGAT)

Ann-Kathrin Mack: Pioneer at the top of the European Park!

The name change in the management of the European Park in Rust is a real milestone: Ann-Kathrin Mack recently took over the management of the traditional family business and is therefore the first woman in the almost 250-year history of the park that acts in this role. [Stadtanzeiger-ortenau.de] (https://www.stadttanzeiger-ortenau.de/rust/c-extra/ann-kathrin-mack-ist-it-atkraft- macher_a12238) reports that the inauguration of the newly built Museum Hotel "Krønasår" on May 24, 2019 at an emotional moment for her father Roland Mack, the previous head of the park, was proud of his daughter.

Born and grew up in the Europa-Park, Ann-Kathrin Mack combines a long story with the amusement park. In her childhood, she not only played in the busy guest rooms, but even helped paint backdrops. Equipped with a bachelor's and master's degree in architecture from the Constance University of Applied Sciences, she gained international practical experience in various amusement parks and is considered a true all-round talent in the area of ​​planning and implementing attractions. schwaebische.de emphasizes that Ann-Kathrin worked in leading positions within the company for over nine years, where she was responsible for construction management.

a new way for the Europa-Park

With its introduction to the management, Ann-Kathrin Mack will also lead the areas of marketing, sales and digital. Your strategic decisions are a reaction to the current developments in the tourism industry that is looking for innovation and sustainability. Her father and brother Jürgen Mack are enthusiastic about their ability to combine functionality and aesthetics, which is necessary to survive in the highly competitive leisure market.

in Austria and beyond, the proportion of women in management positions in family businesses is still low. The proportion of female managers in the highest sales of family businesses in early 2024 were only 12.6 percent. Tagesschau.de reports that the managing director of the Allbright Foundation emphasizes the need for equal opportunities and variety. Ann-Kathrin's promotion could also be an important signal for future changes in the industry.

Balancing between work and family

Ann-Kathrin Mack takes her role as the mother of two small children seriously and attaches great importance to the compatibility of work and family. These aspects are particularly relevant today because more and more women are striving for in management positions. She likes to spend her free time reading, especially crime novels, and practices various sports such as football, tennis and skiing. Your favorite attractions in Europa-Park, Voltron and Neverablue Fire are now also firmly anchored in your professional vision for the park.

With the appointment of Ann-Kathrin Mack as managing director, the Europa-Park is not only on a good way to bring a breath of fresh air to the management, but could also act as a model for numerous other family businesses in Germany and Austria. In the future it will be exciting to observe how the fortunes of the park develop under your direction.

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OrtRust, Deutschland
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