Burgenland is booming: Record winter brings over 180,000 overnight stays!

Burgenland is booming: Record winter brings over 180,000 overnight stays!

Burgenland, Österreich - In Burgenland, tourism is in full swing! The winter 2024/25 sets new standards: With an increase in the overnight of foreign guests by an impressive 8.3% to 182,153 overnight stays, those responsible can celebrate a record year. In April 2024, the German market in particular provided powerful growth with 76,643 overnight stays (+17.2%). This is a significant part of the current success, as the governor Hans Peter Doskozil states. He describes the past winter half year as the strongest in the history of Burgenland and speaks of a positive overall situation.

Special highlights were events such as the "Winter Wonder Mörbisch", which attracted over 28,000 visitors. Managing Director Didi Tunkel is also pleased with the positive balance: The strong April compensated for the decline in March. A total value of 717,320 overnight stays is reported for the annual balance from January 2025, which corresponds to an increase of 1.3% compared to the previous year. Of these overnight stays, 127,760 came from foreign guests, which makes an increase of 7.2%.

strategies for success

In order to promote this upswing, Burgenland Tourism relies on targeted brand management and innovative marketing strategies. Seasonal formats such as "Anradling", wine spring and the See Opening should not only strengthen the landscape, but also regional added value. This shows that a good hand in the strategic direction brings the desired results.

winter tourism in Austria

But the Burgenland is not alone. All of Austria shines as one of the most sustainable tourism destinations worldwide. Winter tourism causes only 0.9% of the country's total energy consumption annually. The cable car industry ensures that 20% of the energy could be saved in the past ten years. It should also be emphasized that 54% of energy in tourism comes from renewable sources. On winter vacation, the sector brings about 12.6 billion euros in sales and enables 50 million skis Days annually. Around 300,000 people find their jobs in the catering, hotel industry and cable car.

Austria's ski areas offer the perfect backdrop for winter fans thanks to modern infrastructure and a variety of offers. From cozy breakfast pensions to luxurious 5-star resorts, everything is represented. The situation is particularly family -friendly for the little ones: 25% of the guests are children and young people who look forward to exciting winter experiences.

summarized: Burgenland and all Austrian winter tourism are on an impressive growth course. The pursuit of sustainability and regional funding paired with a lively event culture set new accents and make you want more. If you haven't booked your winter vacation yet, you should make up for quickly!

Burgenland Tourism has made its contribution and more than ever shown that you can do good business here. Pulled out? Further information on how Burgenland Tourism has shaped the record year 2023 can be found at Schauvorbei.at . For a deeper insight into Austrian winter tourism, you can read the details on the website of the Chamber of Commerce